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Amazon AWS Certified Machine Learning - Specialty Sample Questions (Q218-Q223):

NEW QUESTION # 218
A Marketing Manager at a pet insurance company plans to launch a targeted marketing campaign on social media to acquire new customers Currently, the company has the following data in Amazon Aurora
* Profiles for all past and existing customers
* Profiles for all past and existing insured pets
* Policy-level information
* Premiums received
* Claims paid
What steps should be taken to implement a machine learning model to identify potential new customers on social media?

• A. Use a recommendation engine on customer profile data to understand key characteristics of consumer segments. Find similar profiles on social media
• B. Use regression on customer profile data to understand key characteristics of consumer segments Find similar profiles on social media.
• C. Use a decision tree classifier engine on customer profile data to understand key characteristics of consumer segments. Find similar profiles on social media
• D. Use clustering on customer profile data to understand key characteristics of consumer segments Find similar profiles on social media.

Answer: D

Explanation:
Explanation
Clustering is a machine learning technique that can group data points into clusters based on their similarity or proximity. Clustering can help discover the underlying structure and patterns in the data, as well as identify outliers or anomalies. Clustering can also be used for customer segmentation, which is the process of dividing customers into groups based on their characteristics, behaviors, preferences, or needs. Customer segmentation can help understand the key features and needs of different customer segments, as well as design and implement targeted marketing campaigns for each segment. In this case, the Marketing Manager at a pet insurance company plans to launch a targeted marketing campaign on social media to acquire new customers.
To do this, the Manager can use clustering on customer profile data to understand the key characteristics of consumer segments, such as their demographics, pet types, policy preferences, premiums paid, claims made, etc. The Manager can then find similar profiles on social media, such as Facebook, Twitter, Instagram, etc., by using the cluster features as filters or keywords. The Manager can then target these potential new customers with personalized and relevant ads or offers that match their segment's needs and interests. This way, the Manager can implement a machine learning model to identify potential new customers on social media.

NEW QUESTION # 219
A company wants to conduct targeted marketing to sell solar panels to homeowners. The company wants to use machine learning (ML) technologies to identify which houses already have solar panels. The company has collected 8,000 satellite images as training data and will use Amazon SageMaker Ground Truth to label the data.
The company has a small internal team that is working on the project. The internal team has no ML expertise and no ML experience.
Which solution will meet these requirements with the LEAST amount of effort from the internal team?

• A. Set up a public workforce. Use the public workforce to label the data. Use the SageMaker Object Detection algorithm to train a model. Use SageMaker batch transform for inference.
• B. Set up a private workforce that consists of the internal team. Use the private workforce and the SageMaker Ground Truth active learning feature to label the data. Use Amazon Rekognition Custom Labels for model training and hosting.
• C. Set up a private workforce that consists of the internal team. Use the private workforce and the SageMaker Ground Truth active learning feature to label the data. Use the SageMaker Object Detection algorithm to train a model. Use SageMaker batch transform for inference.
• D. Set up a private workforce that consists of the internal team. Use the private workforce to label the data.
  Use Amazon Rekognition Custom Labels for model training and hosting.

Answer: B

Explanation:
The solution A will meet the requirements with the least amount of effort from the internal team because it uses Amazon SageMaker Ground Truth and Amazon Rekognition Custom Labels, which are fully managed services that can provide the desired functionality. The solution A involves the following steps:
* Set up a private workforce that consists of the internal team. Use the private workforce and the SageMaker Ground Truth active learning feature to label the data. Amazon SageMaker Ground Truth is a service that can create high-quality training datasets for machine learning by using human labelers. A private workforce is a group of labelers that the company can manage and control. The internal team can use the private workforce to label the satellite images as having solar panels or not. The SageMaker Ground Truth active learning feature can reduce the labeling effort by using a machine learning model to automatically label the easy examples and only send the difficult ones to the human labelers1.
* Use Amazon Rekognition Custom Labels for model training and hosting. Amazon Rekognition Custom Labels is a service that can train and deploy custom machine learning models for image analysis.
Amazon Rekognition Custom Labels can use the labeled data from SageMaker Ground Truth to train a model that can detect solar panels in satellite images. Amazon Rekognition Custom Labels can also host the model and provide an API endpoint for inference2.
The other options are not suitable because:
* Option B: Setting up a private workforce that consists of the internal team, using the private workforce to label the data, and using Amazon Rekognition Custom Labels for model training and hosting will incur more effort from the internal team than using SageMaker Ground Truth active learning feature. The internal team will have to label all the images manually, without the assistance of the machine learning model that can automate some of the labeling tasks1.
* Option C: Setting up a private workforce that consists of the internal team, using the private workforce and the SageMaker Ground Truth active learning feature to label the data, using the SageMaker Object Detection algorithm to train a model, and using SageMaker batch transform for inference will incur more operational overhead than using Amazon Rekognition Custom Labels. The company will have to manage the SageMaker training job, the model artifact, and the batch transform job. Moreover, SageMaker batch transform is not suitable for real-time inference, as it processes the data in batches and stores the results in Amazon S33.
* Option D: Setting up a public workforce, using the public workforce to label the data, using the SageMaker Object Detection algorithm to train a model, and using SageMaker batch transform for inference will incur more operational overhead and cost than using a private workforce and Amazon Rekognition Custom Labels. A public workforce is a group of labelers from Amazon Mechanical Turk, a crowdsourcing marketplace. The company will have to pay the public workforce for each labeling task, and it may not have full control over the quality and security of the labeled data. The company will also have to manage the SageMaker training job, the model artifact, and the batch transform job, as explained in option C4.
References:
* 1: Amazon SageMaker Ground Truth
* 2: Amazon Rekognition Custom Labels
* 3: Amazon SageMaker Object Detection
* 4: Amazon Mechanical Turk

NEW QUESTION # 220
A data science team is working with a tabular dataset that the team stores in Amazon S3. The team wants to experiment with different feature transformations such as categorical feature encoding. Then the team wants to visualize the resulting distribution of the dataset. After the team finds an appropriate set of feature transformations, the team wants to automate the workflow for feature transformations.
Which solution will meet these requirements with the MOST operational efficiency?

• A. Use AWS Glue Studio with custom code to experiment with different feature transformations. Save the transformations to Amazon S3. Use Amazon QuickSight for visualization. Package the feature processing steps into an AWS Lambda function for automation.
• B. Use an Amazon SageMaker notebook instance to experiment with different feature transformations. Save the transformations to Amazon S3. Use Amazon QuickSight for visualization. Package the feature processing steps into an AWS Lambda function for automation.
• C. Use Amazon SageMaker Data Wrangler preconfigured transformations to experiment with different feature transformations. Save the transformations to Amazon S3. Use Amazon QuickSight for visualzation. Package each feature transformation step into a separate AWS Lambda function. Use AWS Step Functions for workflow automation.
• D. Use Amazon SageMaker Data Wrangler preconfigured transformations to explore feature transformations. Use SageMaker Data Wrangler templates for visualization. Export the feature processing workflow to a SageMaker pipeline for automation.

Answer: D

Explanation:
The solution A will meet the requirements with the most operational efficiency because it uses Amazon SageMaker Data Wrangler, which is a service that simplifies the process of data preparation and feature engineering for machine learning. The solution A involves the following steps:
Use Amazon SageMaker Data Wrangler preconfigured transformations to explore feature transformations. Amazon SageMaker Data Wrangler provides a visual interface that allows data scientists to apply various transformations to their tabular data, such as encoding categorical features, scaling numerical features, imputing missing values, and more. Amazon SageMaker Data Wrangler also supports custom transformations using Python code or SQL queries1.
Use SageMaker Data Wrangler templates for visualization. Amazon SageMaker Data Wrangler also provides a set of templates that can generate visualizations of the data, such as histograms, scatter plots, box plots, and more. These visualizations can help data scientists to understand the distribution and characteristics of the data, and to compare the effects of different feature transformations1.
Export the feature processing workflow to a SageMaker pipeline for automation. Amazon SageMaker Data Wrangler can export the feature processing workflow as a SageMaker pipeline, which is a service that orchestrates and automates machine learning workflows. A SageMaker pipeline can run the feature processing steps as a preprocessing step, and then feed the output to a training step or an inference step. This can reduce the operational overhead of managing the feature processing workflow and ensure its consistency and reproducibility2.
The other options are not suitable because:
Option B: Using an Amazon SageMaker notebook instance to experiment with different feature transformations, saving the transformations to Amazon S3, using Amazon QuickSight for visualization, and packaging the feature processing steps into an AWS Lambda function for automation will incur more operational overhead than using Amazon SageMaker Data Wrangler. The data scientist will have to write the code for the feature transformations, the data storage, the data visualization, and the Lambda function. Moreover, AWS Lambda has limitations on the execution time, memory size, and package size, which may not be sufficient for complex feature processing tasks3.
Option C: Using AWS Glue Studio with custom code to experiment with different feature transformations, saving the transformations to Amazon S3, using Amazon QuickSight for visualization, and packaging the feature processing steps into an AWS Lambda function for automation will incur more operational overhead than using Amazon SageMaker Data Wrangler. AWS Glue Studio is a visual interface that allows data engineers to create and run extract, transform, and load (ETL) jobs on AWS Glue. However, AWS Glue Studio does not provide preconfigured transformations or templates for feature engineering or data visualization. The data scientist will have to write custom code for these tasks, as well as for the Lambda function. Moreover, AWS Glue Studio is not integrated with SageMaker pipelines, and it may not be optimized for machine learning workflows4.
Option D: Using Amazon SageMaker Data Wrangler preconfigured transformations to experiment with different feature transformations, saving the transformations to Amazon S3, using Amazon QuickSight for visualization, packaging each feature transformation step into a separate AWS Lambda function, and using AWS Step Functions for workflow automation will incur more operational overhead than using Amazon SageMaker Data Wrangler. The data scientist will have to create and manage multiple AWS Lambda functions and AWS Step Functions, which can increase the complexity and cost of the solution. Moreover, AWS Lambda and AWS Step Functions may not be compatible with SageMaker pipelines, and they may not be optimized for machine learning workflows5.
References:
1: Amazon SageMaker Data Wrangler
2: Amazon SageMaker Pipelines
3: AWS Lambda
4: AWS Glue Studio
5: AWS Step Functions

NEW QUESTION # 221
An engraving company wants to automate its quality control process for plaques. The company performs the process before mailing each customized plaque to a customer. The company has created an Amazon S3 bucket that contains images of defects that should cause a plaque to be rejected. Low-confidence predictions must be sent to an internal team of reviewers who are using Amazon Augmented Al (Amazon A2I).
Which solution will meet these requirements?

• A. Use Amazon Transcribe for automatic processing. Use Amazon A2I with a private workforce option for manual review.
• B. Use Amazon Textract for automatic processing. Use Amazon A2I with Amazon Mechanical Turk for manual review.
• C. Use Amazon Rekognition for automatic processing. Use Amazon A2I with a private workforce option for manual review.
• D. Use AWS Panorama for automatic processing Use Amazon A2I with Amazon Mechanical Turk for manual review

Answer: C

Explanation:
Amazon Rekognition is a service that provides computer vision capabilities for image and video analysis, such as object, scene, and activity detection, face and text recognition, and custom label detection. Amazon Rekognition can be used to automate the quality control process for plaques by comparing the images of the plaques with the images of defects in the Amazon S3 bucket and returning a confidence score for each defect.
Amazon A2I is a service that enables human review of machine learning predictions, such as low-confidence predictions from Amazon Rekognition. Amazon A2I can be integrated with a private workforce option, which allows the engraving company to use its own internal team of reviewers to manually inspect the plaques that are flagged by Amazon Rekognition. This solution meets the requirements of automating the quality control process, sending low-confidence predictions to an internal team of reviewers, and using Amazon A2I for manual review. References:
* 1: Amazon Rekognition documentation
* 2: Amazon A2I documentation
* 3: Amazon Rekognition Custom Labels documentation
* 4: Amazon A2I Private Workforce documentation

NEW QUESTION # 222
A Marketing Manager at a pet insurance company plans to launch a targeted marketing campaign on social media to acquire new customers. Currently, the company has the following data in Amazon Aurora:
- Profiles for all past and existing customers
- Profiles for all past and existing insured pets
- Policy-level information
- Premiums received
- Claims paid
What steps should be taken to implement a machine learning model to identify potential new customers on social media?

• A. Use a decision tree classifier engine on customer profile data to understand key characteristics of consumer segments. Find similar profiles on social media.
• B. Use regression on customer profile data to understand key characteristics of consumer segments. Find similar profiles on social media
• C. Use clustering on customer profile data to understand key characteristics of consumer segments.
  Find similar profiles on social media
• D. Use a recommendation engine on customer profile data to understand key characteristics of consumer segments. Find similar profiles on social media.

Answer: C

Explanation:
https://docs.aws.amazon.com/sagemaker/latest/dg/algos.html
https://docs.aws.amazon.com/sagemaker/latest/dg/algo-kmeans-tech-notes.html

NEW QUESTION # 223
......

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